What Do You Spend on Your Pay-Per-Ignore?
I’m coining a new marketing Web metric here—Pay-Per-Ignore. Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a...
View ArticleDoes Your Marketing Pass The “Purpose Test�
In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been...
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